Jana Friedman is a Senior Manager for Twitter's CPG vertical. Jana and her team develop innovative marketing solutions for CPG customers on Twitter, consulting on both branding and direct response campaigns. Clients include Revlon, Pernod Ricard, Reckitt Benckiser, Church & Dwight.
Jana is a media sales professional with over 15 years of experience. She started her career in radio advertising in Boston, MA and has driven advertising revenue for technology-based organizations spanning search, video games, and social media. Throughout her career, she’s worked with Fortune 500 companies including Unilever, American Express, Reebok, Verizon, Coca Cola and many others.
For the 10 years prior to joining Twitter, Jana held prominent roles at various video game companies, including Senior Director of National Online Ad Sales at Electronic Arts, SVP of Worldwide Sales at Double Fusion and Director of Strategic Accounts at WildTangent. Jana pioneered some of the ad industry’s first video game deals and led the recent advertising surge in the social and mobile gaming space.